To aggressively expand the company’s reach beyond metros and reach out to the tier II cities of the country
Omron Healthcare, preventive medical devices player, has announced that the company will witness 30 per cent growth this year in India.
At the annual distributors meet held in Gurgaon recently, Hisao Masuda, MD, Omron Healthcare India said, “We recognize the potential that India offers as a market and are focusing on growing the business aggressively.”
“Among Asia’s many fast-growing markets, India is second only to China in both scale and future expectations. Home monitoring presents itself as a handy solution to the problems posed due to lack of adequate medical facilities in major parts of India. India has the number 1 growth rate globally for Omron Healthcare and we plan to increase this in the coming year with aggressively expanding our reach to tier II cities and go beyond metros,” said Toru Ozeki, Asia-China Business Strategy H.Q, Senior GM, Managing Officer.
Reportedly, for penetrating deeper into the Indian market, Omron Healthcare is working on a marketing strategy which will focus on
- Increasing awareness on importance of daily home monitoring
- Expanding the presence &reach geographically
- Exploring E-commerce business
- Expanding the manpower to increase retail coverage & on ground activities.
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