Viega enabling Team Swachh Bharat to distribute ‘Team Swachh Action Kits’ to 3,500 schools reaching 7,00,000 children
Viega, a German MNC operating in India and one of the world leaders in installation technology for sanitary and heating, will provide ‘Team Swachh Bharat Action Kits’ to 3,500 schools across India. These play-based kits will enable nearly 7,00,000 children to improve the practice of sanitation and hygiene through games and activities.
‘Team Swachh Bharat’, is an initiative co-developed by WASH United and UNICEF, in support of Government of India’s ‘Swachh Bharat Mission’. This kit combines play-based learning with rule-based habit formation and engages children through daily and weekly activities throughout the academic year.
“We are sure that the WASH (Water, Sanitation and Hygiene) in school component under ‘Team Swachh Bharat’ will bring positive change to the lives of many Indian children, and with its educative approach improve the standards of hygiene in the country in a sustainable manner,” said Anna Viegener, Member of the Management Board and Shareholder, Viega.
Commenting further, Viegener said, “WASH United’s and Viega’s common passion and professional focus on sanitation forms an excellent ground for a partnership. WASH United promotes sanitation and hygiene in India since as early as 2012. To Viega, sanitation and drinking water excellence have been core competencies for more than 117 years. An excellent opportunity to join forces – especially in light of Viega’s investment into the Indian market.”
The German family-owned company has now been operating in India for eleven years and currently plans to invest 20 million Euro in phase 1 into a local production facility in Gujarat.
Thorsten Kiefer, Founder and CEO, WASH United, acknowledges this commitment by Viega, “We are pleased that a global player of the sanitary industry has taken an interest in the campaign. WASH United has been campaigning for better standards of hygiene in India since as early as 2012. It is critically important that we influence the attitudes and behaviours of those who form the future of India. If children grow up considering toilet use a personal priority and the only acceptable option to relieve oneself, open defecation is bound to come to an end. Hence we launched The ‘Team Swachh Bharat’ campaign in January 2016. From September 2016 ‘Team Swachh Bharat’ has started providing schools with ‘Team Swachh Bharat Action Kits’. Team Swachh is excited to welcome Viega – a global player in sanitary industry as a partner as their contribution will enable us to take an important step into this direction and achieve our goals. We would communicate this through WASH United and Team Swachh social media channels, hoping to create a potential precedent also for other corporates.”
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