Distributor Search India (DSI), India’s only website catering exclusively to the medical device fraternity that serves as a platform for sourcing distributors and dealers of medical device and disposables has announced a medical, surgical and hospital equipment dealer meet at Pune on September 4, 2012
Called as Distributor Search India 2012 it will be India’s first of its kind customised and highly targetted one-on-one business event in India. The one day event will see medical equipment manufacturers from across the country meeting with dealers servicing the Pune market. Through pre-fixed one-on-one meeting the manufactures will not only aim to find a dealer for their products but also understand the Pune market. According to the organiser Distributor Search India, this focussed meet is designed keeping in mind the challenges faced by established as well as new device manufacturers.
Due to the complexities of the Indian medical channel network, manufacturers often have a tough time identifying the right dealer for distributing their products. Newly launched medical companies face a much bigger challenge, as it is very important for new companies to not only get recognition by consumers but also to get a foothold and tackle the competition in the market.
Distributor Search India 2012 will provide a platform for the medical companies to interact with these dealers who form an integral part of the selling process.
Who should attend?
- Any principal importer or medical device manufacturer looking to expand their products reach and have an effective distribution set-up for their products.
- Entrepreneurs who want to set up new dealership business.
- The meet will be ideal for existing dealers who wish to expand their product portfolio.
- And also for dealers who wish to identify the progress happening in the medical device market.
Why Pune?
As published in many reports, there is clear shift with healthcare markets moving to the tier 2 and tier 3 cities. And Pune is no exception with Pune Municipal Corporation (PMC) having about 650 hospitals, maternity and nursing homes and growing. Several market report indicates that new hospitals and medical setups are more open and inclined in adopting new medical technologies for better patient care. This is essential for them to differentiate themselves in their own business. The increasing demand for quality healthcare is putting immense pressure of new healthcare entities to deliver the best in healthcare service.
Speaking about the event, Ali, GM Marketing, Distributor Search India (DSI) said, “The role of a dealer is absolutely critical as they help in ensuring that the product is widely distributed. The key benefit of these entities is in ensuring that the distribution costs are lower for the manufacturer and simultaneously the products are available for the end consumer. The aim of our meet is to link the manufacturers with right channel partner by cutting the clutter. We encourage a pre screening processes for the dealer by which we are able the filter candidates not meeting the manufacturer’s criteria. This process of due diligence allows manufactures to have fruitful discussions.”
“We at Distributor Search India realise the importance of a dealer in the medical sales function and precisely for this reason we are organising a dealer meet in Pune”. He further added, “Tier II and Tier III cities in India will see more such events taking place in the future, since the metros have their fair share of events and they are already saturated”.
According to Ali this event is designed not only sell to sell dealership but also to build relationships, which are very crucial in the medical business.