Extend Nutrition, a leading US brand is set to enter the Indian market with its range of food products that are meant to help control diabetes and avoid blood pressure swings. The company will join hands with HealthKart.com, a known e-health store.
HealthKart.com will be the exclusive authorised online partner in Extend Nutrition’s venture into the Indian e-healthcare arena. Speaking about the development, Prashant Tandon, MD and Co-Founder, HealthKart said, “India is known to be world’s diabetes capital. With e-health scene rapidly catching up here, I am sure this partnership will be prolific in many ways.”
According to the Indian Council of Medical Research, nearly 150 million people in India have either diabetes or pre-diabetes, and that number is steadily on the rise. By 2030, over 400 million Indians will be impacted by the disease. Kevin Dalrymple, President, Extend Nutrition, said, “HealthKart.com provides us a unique home delivery distribution model that allows our products to reach the millions of people in India that struggle with diabetes and blood sugar management every day.”
Dr Francine Kaufman, MD, former president of the American Diabetes Association and a world renowned endocrinologist, is the inventor behind Extend Nutrition’s science-based products. She developed a complex carbohydrate formula using uncooked corn starch, protein and fats. The formula has been clinically tested and proven to help control blood sugar for up to nine hours. Covered by 17 international patents, these snack products by Dr Kaufman have undergone six clinical studies and are part of a fast-growing diabetic food brand in the US.
Extend Nutrition products metabolise slowly, resulting in stable energy for six hours during daytime and for up to nine hours during nighttime. This also reduces blood sugar swings to help keeping cravings and fatigue at bay. The product range includes bars, shakes, drizzles and savory crisps. They are an exciting substitute to all indulgent snacking options. They are available in a variety of flavours including: Chocolate Delight, Peanut Delight, Apple Cinnamon Delight, Mixed Berry Delight, Honey BBQ, White Cheddar, to name a few.
Three proven effects of these products are that they a) reduce calorie consumption at the next meal by an average of 21 per cent, b) effectively reduce morning hyperglycemia by an average of 28 per cent and c) help to reduce nighttime hypoglycemia up to 75 per cent.
Extend Nutrition’s products also help provide energy to overcome a skipped meal, help to control hunger and improve recovery from exercise. For this reason, they can be effectually used by those who are weight conscious, fitness enthusiasts, people on the go, kids and adults alike.
EH News Bureau