HealthKart.com has launched HealthKartFit in Chandigarh, their first offline store in Punjab. HealthKartFit reportedly offers the widest range of nutrition supplements and vitamins from leading imported brands such as Dymatize, MuscleTech, Optimum Nutrition and Vitamin Shoppe. This is the second store of the country after its flagship store in New Delhi.
The offers unique facilities like body composition monitor machine to analyse the need of an individual based on the BMI, with nutrition experts at the store to provide professional advice for health and fitness enthusiasts and body builders.
The product range at HealthKartFit store offers provision of sampling – ‘tasting before buying’ to help in suitable decision making. The consumers can taste the sample of the product and choose the supplement from a wide range of flavours available at the store before they make a final choice. It focuses primarily on sports nutrition, body-building supplements, and weight management products.
Sameer Maheshwari, Co-Founder of HealthKart.com said,“Chandigarh is an excellent market to be in. The enthusiasm in consumers here about the health, nutrition and fitness is far higher than any other city. The idea of coming to Chandigarh is to promote health and fitness in the city by providing easy accessibility of authentic products to the consumers.”
Commenting on the current condition of this market, Arihant Jain, VP said, “The problem consumers are facing is that there are grey and fake products floating in the market affecting the consumers adversely. Opening a HealthKart Fit store in Chandigarh is an effort to curb this menace. The products we provide are 100 per cent authentic and credible. Our endeavours are always towards providing authentic and credible products to our consumers.
HealthKart.com offers services like being able to order online from the stores, pickup online orders at the store and other benefits from an omni channel approach. An interactive experience is supplemented by browsing www.healthkart.com website from the store itself to enable swift catalog viewing and enhanced customer experience. Healthkart has also launched an app, HealthKartPlus, which delivers clinical information, doubles up as a medical dictionary and provides detailed information about medicines.
EH News Bureau