Hospital Finance & Marketing … Secrets Revealed

Padmashree Dr DY Patil University, Department of Business Management in Navi Mumbai presentingthe 4th National conference on Health and Hospital Management. It is called Hospi – Fin – Mark (Hospital Finance & Marketing….Secrets Revealed..! and is slated to held on November 24, 2012.

Dr R Gopal, Chairman, National Organising Committee says, “The healthcare sector in India is a booming market; offering a wide array changing pattern of hospital financing and marketing. Hospi – Fin – Mark 2012 aims at providing a platform to the participants to interact with the best and the brightest hospital and healthcare experts. Apart from this, it gives a platform to the participants to showcase their ideas and talents.”

Development of healthcare facilities is one of the focus areas of the 12th Five Year Plan that runs from fiscal 2012-13 to 2016-17. India targets to invest over $one trillion in infrastructure development during the next five years. This conference is based to acknowledge the two grey areas for small to medium sized healthcare providers viz:

Hospi-Fin: On the back of continuously rising demand, the hospital service industry is expected to be worth $81.2 billion by 2015. There is also an increasing interest among private equity funds, domestic and international financial institutions, venture capitalists, and banks to examine investment opportunities across an extensive range of segments. The “Fin” (Finance) will examine the various funding options for the expansion, revamping, and other areas for small to medium sized hospitals, nursing homes, diagnostics, day care centres, etc.

Hospi-Mark: Gone are the days of typical marketing strategies of reference and plain advertisements. We witness a lot of newer trends viz social marketing, e- marketing, media utilisation, etc. A panel discussion will be held on “Varietal branding and marketing opportunities for small to medium sized Hospitals, Nursing Homes,  Diagnostics, Day Care Centres, etc.”

The “ Mark” plans to build custom designed marketing strategies for all delegates.

The dignitaries of this conference are

  • Varun Khanna, Regional Director – West & East Fortis Healthcare (Chief Guest)
  • Dr Nandita Palshetkar (Guest of Honour)
  • Dr Sanjay Oak ( Guest of Honour)
  • Sandeep Sinha ( Director, Southeast Asia & Middle East, Frost & Sullivan)
  • Narendra Karkera (Director – Operations, Hosmac India)
  • Ankush Gupta ( Asst Director – HR, Hinduja Hospital)
  • Dr Bipin Chevale ( MS –Fortis Hospital, Vashi)
  • Gaurav Malhotra (Managing Director & CEO – Patni Healthcare)
  • Dr Rajendra Patankar ( Sr Manager – D M Healthcare )
  • Dr Shirish Patil ( Dean – Pad. Dr D .Patil Medical College)
  • Dr Sanjit Paul ( Managing Trustee – Platinum Hospitals )
  • Viveka Roychowdhury, Editor – Express Healthcare, Express Pharma and In Imaging
  • Dr Yasmin Shaikh, GM-Marketing and Corporate Communications, Gleneagles Khubchandani Hospital, Juhu

Dr Nitin Sippy ( National Convener ) says, “ Hospi-Fin-Mark is a unique conference to satisfy the current need of the Healthcare industry & thus leading to a win-win situation to all the stakeholders.”

It will a very pertinent event for hospital promoters, managing/medical directors, hospital administrators / managers / executives, clinicians /consultants / doctors, other healthcare professionals, students (MHA /PGDHA), others interested

For more information contact:
Dr Sippy/ Dr Shital
Asst. Professors
Mob: 9987090768/ 8692899799
Email: drnitin5683@gmail.com / shitalshinde07@gmail.com
Website:  http://dyphospifinmark.blogspot.in/

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