Royal Philips Electronics, parent company of Philips Electronics India, announced the 500th order of its Ambient Experience hospital solution, reaching an important milestone since the beginning of these installations in 2006. The latest order has been placed by San Joaquin Community Hospital (Bakersfield, California, USA) which joins a long list of healthcare providers across fifty countries that have opted for this solution.
The Ambient Experience has garnered great response in India since its introduction and has been successfully installed in six leading hospitals including Hinduja (Mumbai), Fortis (Gurgaon), Apollo (Hyderabad), Clumax (Bangalore) and CMRI (Kolkata)
Ambient Experience solutions feature the imaginative use of dynamic light, images and sound to place patients in a calming, reassuring and relaxing environment. By giving patients personalised control over the theme selection that defines the colour and intensity of the ambient lighting as well as the audio-video content in the room, the patients’ involvement and engagement in procedures is encouraged. Through skillful architectural and interior design, examination and treatment rooms are de-cluttered so that patients feel less overwhelmed by technologically complex medical equipment and procedures. The benefits not only extend to patients. Philips Ambient Experience environments have been shown to decrease the duration of procedures, while also helping caregivers to work more efficiently and with more satisfaction.
“The response from healthcare providers in India has been very encouraging as they work towards ensuring that their patients overcome their fears of traditional hospitals and actively respond to instructions on diagnosis and treatment. Undergoing imaging and radiation therapy can be particularly stressfull for patients and this is where the role of a cutting edge solution like Ambient Exerience comes in. It not only relaxes the patient, but also lends a sense of control over the situation that he has been placed in,” says A Krishnakumar, President Healthcare, Philips India.
Greg Sebasky, CEO Customer Services, Philips Healthcare said, “Achieving a milestone figure of 500 Ambient Experience orders within six years of the concept’s commercial launch is a remarkable achievement, especially when you consider that each one is a customised solution. We have seen an increased demand for our Ambient Experience solutions in the past year, which is clear proof of a growing global awareness of the importance of the patient experience. The increased customer demand reflects the reality that patient-friendly comforting environments are not only beneficial for patients, but also for hospitals.”
There is an increasing body of evidence to suggest that patient-friendly comforting environments not only reduce anxiety levels but also promote the healing process itself. Philips is a pioneer in the ambient healing environments domain with Ambient Experience, a solution incorporated in medical imaging rooms, the imaging preparation room (specifically for PET/CT and PET/MR), treatment rooms, and emergency departments.
The first Ambient Experience room was installed in 2005 at the Advocate Lutheran General Children’s Hospital in Chicago (US). The commercial Ambient Experience programme was officially launched in 2007 in the US, and was gradually expanded to Europe and growth geographies such as China and the Middle East. To date, Ambient Experience has been installed in fifty countries across the world.
EH News Bureau