What is TeraRecon’s agenda for the Indian market in 2014 and how would IRIA 2014 help in achieving it?
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Pranav Shah
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TeraRecon is a leading independent provider of advanced visualisation and 3D reconstruction software in India. 2013 was a very successful year for TeraRecon with installations at some of the best medical colleges and big medical institutes. We would like to take this momentum forward in year 2014 and target big medical institutes with high volume and busy radiology departments where there is scarcity of workstations.
Our products would enable every radiologist in the department to run our software application and make use of advanced clinical tools for decision making. We have noticed that most of these leading medical colleges and institutes would have multiple CT and MRI scanners and from different vendors. The modality bundled workstation is usually associated with the same scanner and on majority time occupied by radiology technicians giving rare chances for the radiologist and young students to work on them. TeraRecon brings in a unique value proposition being a Vendor Neutral and deploys a software solution which can be used for all your imaging modalities and provide a single window where doctors can do post processing, review and diagnosis. This software solution is based on concurrent user licensing and can be configured so that several doctors can simultaneously perform advanced reconstruction on their individual computers.
IRIA has always been the best conference for medical imaging and attracts doctors from various parts of India. This year we would like to reach out to as many doctors as possible and try to educate them on options available for 3D reconstruction software rather than getting locked down to those modality bundled workstations.
Any new launches slated for IRIA 2014?
There are two new products, other than our core product iNtuition, which we are looking forward to promote at this IRIA 2014.
- iReview: Vendor Neutral Multi-modality 2D/3D/4D viewer.
- iEMV: Zero foot print, browser based distribution of images across the healthcare enterprise. There are new clinical modules added to our core product iNtuition and we would be also demonstrating these applications on liver/ lung segmentation, cardiac MRI, 4D Perfusion, DTI, etc.
What are the opportunities and challenges that are peculiar to the Indian radiology market?
The Indian medical imaging market brings in lots of opportunities for an independent 3D software company like TeraRecon. As mentioned earlier, there are huge medical institutes in India which have multiple scanners from different vendors with scanning facilities at different places in the hospital. In such situations, radiologists have to keep moving from one scanner to another and reach out to those bundled workstations. Instead what they would want is a simplified workflow and get any images, anywhere and at anytime! TeraRecon is here to tap this opportunity and offer our award winning products. Another big opportunity we see is partnership with PACS companies for advanced 3D tools. Most of the PACS players would have good 2D viewer and occasionally advanced 3D tools which again would prompt a user to get up from his PACS viewing station and go on to the modality bundled workstation for advanced processing. Instead what they would want is the advanced 3D processing capabilities on their individual PACS viewing station so that they can address all their image viewing and processing needs on the same station.
With every opportunity there comes a challenge and the biggest challenge or task if I may say for us is to make the user think beyond the software solutions provided by modality companies which could many times not fully featured, vendor specified and does not give end users a streamline workflow. We have been constantly educating customers on this front and to an extend we have been successful but it is long way to go!
How does Terarecon’s offerings differ from its counterparts and how adapted are they to the Indian radiology market’s requirements?
TeraRecon is the only independent medical imaging software company which competes with giants of medical imaging. The existence of the company itself proves that we have a better value proposition to offer than our counterparts and our installations at some of the leading medical institutes in India showcases the faith of users in our product.
The most important is the flexible licensing policy from a single user license to massive 50 concurrent users or beyond. The other important differentiation is our broadest suite of advanced clinical applications for cardiac, vascular, neuro, oncology, liver, lung, etc.