‘’This platform gives us an opportunity to reconnect with our users and understand their needs better’’

How long have you been associated with MEDICALL, how has it evolved over the years?

This is the third year we are participating in MEDICALL. It has shown excellent growth in terms of visitors (including hospital key decision makers, individual customers, dealers etc). The very fact that we have bigger booth shows how MEDICALL had grown in stature as an important exhibition in South India.

What is your agenda for MEDICALL 2013, are you launching any new products at the event?

We would like to meet both our existing users and new buyers in this event. This platform gives us an opportunity to reconnect with our users and understand their needs better!

This year is special as we are launching our new Digital X-ray reader unit Prima T2 which is a Table top high quality and high throughput CR system especially suitable for radiologists, small hospitals, ortho surgeons and small clinics. We are also introducing new generation DR Detectors (wired/wireless) in this event.

We are also displaying our Dry Chemistry model FDC 4000. This product has got remarkable appreciation from customers and we hope to grow this market further.

What insights do you expect to gather from MEDICALL 2013?

This year we want to understand our product perception in the market from new buyers. We strive to give the best products backed with excellent services across India and we want to understand how the new buyers perceive us.

Also this event, as mentioned above, gives us an excellent opportunity to meet our existing users and get valuable feedback on our support and services.

According to you, what sets MEDICALL apart from its counterparts?

Today, from the cost point of view, an event has to give excellent returns(by way of new business) against investment which MEDICALL has done effectively over years for Fujifilm!