What is your agenda at IRIA 2014?
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Nikunj Gada
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As Konica Minolta, we are displaying our complete range of CR systems, AeroDR panels (17×17, 14×17 & 10×12), mobile DR System, AeroRad system, as well as our entire range of ultrasound systems, from entry level B&W ones to the high end colour doppler systems.
We expect to be a crowd puller as Konica Minolta is striving to provide complete imaging solutions required for a general diagnostic centre. We aim to be a one-stop shop in this arena and provide efficient and single point of after sales services.
Our main focus for IRIA would be to give a message to the imaging service providers that Konica Minolta would be a strong single point partner to meet their basic imaging needs.
How is the radiology market in Indian shaping up vis-a-vis the global market?
Radiology market in India has grown well in 2013 and not much impact was seen in sales. However, compared to the global markets, digital radiography (DR) systems didn’t see as much growth as expected.
In the same period, Konica Minolta’s AeroDR system was widely accepted by market because of its technology strong points against competition. AeroDR sales have picked up fairly in 2013 and we have very good sales numbers registered at some of the most premium hospitals in India that are added to our customer base.
Apart from our DR products, CR sales increased with our Sigma Package making the volumes in the affordable entry level segment. Ultrasound sales picked up quite well and we won three major government projects which has created high volume install base for Konica Minolta’s ultrasound systems.
How does Konica Minolta plan to leverage the opportunities in the Indian radiology market?
As Konica Minolta, we have our major focus on Digital Radiography Solutions and AeroRad DR Systems should be the focus of Indian imaging market for the next three to five years. Our leading edge technology in flat panel detectors and our strength of providing a wide and affordable range of AeroRad systems will be the key point to drive sales in the Indian market.
Our main focus remains on achieving a leadership position in digital radiography systems, in the coming two years.
Supported models: GE’s AMX-4 and AMX-4Plus, Siemens’ Mobilett
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What are your plans for the Indian market in the New Year?
In 2013, Konica Minolta has launched a series of new products in the digital radiography markets. Our most innovative launch was the 17 x 17 wireless AERO DR panel which again is a technological innovation within itself.
Launched alongside was 10 x 12 inch, wireless AeroDR panel for orthopeadic and paediatric imaging. Apart from DR retrofit solutions we have launched a series of AeroRAD DR systems with a variety of X-ray combinations. Our AeroRad System Series starts from the most simplest radiography system with 32KW to high end fully motorised ceiling systems with generator capacities of 80KW.
Konica Minolta introduced AeroSync technology in generator 2nd AeroRad panels which can be easily integrated in any make of mobile X-rays and fixed X-rays where physical connection of X-ray system is not required.
How does Konica Minolta differentiate itself from the competition?
High technology and the latest in technology has always been Konica Minolta’s design strategy.
We have always been industry first in offering the latest in technology. Since the beginning of digital radiography solutions with CR systems.
Konica Minolta had technology which the competition are not offering even today. Talking about of AeroDR cassette type flat panel detectors, we are again offering the most advance technology with our AeroDR being the lightest flat panel detector in the world still making it the most durable panel in the world.
AeroDR, with its unbeatable inhouse CSI technology, offers the highest image quality while claiming 50 per cent lower doses. AeroDR offers the flexibility of having a wired and a wireless panel instantly in all sizes . AeroDR is the only flat panel detector in the world to provide an integrated Lithium Ion Capacitor power bank which doesn’t require frequent change of batteries as in our competitors’ products, allowing optimised use with reduced recurring cost which is a kind of hidden cost for the buyer.