To create awareness of knee joint care, Aakash Healthcare launched the largest digital session and entered into the Guinness World Record with this unique initiative. This initiative, aimed at educating the public about knee joint health, arthritis prevention, and regular screenings and check-ups. The session also broke the record for the maximum number of views within 24 hours.
The 24-hour marathon learning programme, led by Dr Aashish Chaudhry, Managing Director and Head of Orthopedics & Joint Replacement, Aakash Healthcare Super Speciality Hospital, was uploaded on the Aakash Healthcare YouTube channel at 10 am on August 10, 2024. The session focused on knee joint care, addressing a critical need given the rising incidence of knee problems in India.
The session covered a range of topics, including the causes and symptoms of knee arthritis, preventive measures to avoid knee joint problems, effective treatments, and the latest medical advancements.
The demand for knee replacement surgeries has surged, with around 400,000 procedures performed annually, a number expected to rise by 10-15 per cent each year. Expert believes that this rise poses a substantial economic burden on the healthcare system, compounded by the long-term care required for osteoarthritis patients. The condition is also a leading cause of disability among the elderly, severely impacting their quality of life and leading to increased dependency on others for daily activities. Advances in surgical techniques, have improved outcomes, making these procedures more accessible, but the overall burden of knee joint problems continues to grow.