The campaign aims to bridge the gap between sanitary napkin users from 18 to 82 per cent
Actor Akshay Kumar is supporting a nationwide campaign – #18to82 – with the aim of bridging the gap between the 18 per cent of menstruating females in India who use sanitary napkins, and the 82 per cent predominantly engaging in unhygienic practices. The pioneering campaign launches ahead of the inauguration of the Niine Movement, an ambitious new initiative aimed at raising awareness of menstrual hygiene and tackling the age-old stigma against menstruation across both genders and all age groups.
Akshay Kumar took to social media to support the #18to82 campaign with the message:
ONLY 18 per cent of Indian women use sanitary napkins vs 82 per cent who use unhygienic means.
I support the #NIINEMovement which breaks the taboos & encourages conversations on periods.
Help bridge the gap from #18to82, register on www.niine.com
Speaking about his support for the Niine Movement, Kumar said, “Open and unafraid conversations on menstruation are powerful as they help to breakdown taboos. I am honoured to support the Niine Movement with the launch of the #18to82 campaign, because menstrual hygiene is an urgent issue that we must resolve in India. Together we can ensure that every female has the right to manage her period safely and with dignity, and the Niine Movement can drive the social revolution that India needs to initiate change for an entire country. The empowerment of women is the empowerment of a nation.”