Bike rally commemorates breast cancer awareness drive at Fortis La Femme

Free mammography will be offered for 100 under privileged women in association with the Rotary Club of India

Fortis La Femme recently organised its first ever Motarde, a women’s only bike rally in support of breast cancer awareness. Fortis La Femme ran a two-month long special campaign, across Delhi and Bengaluru, wherein women were encouraged to learn about breast self-exam and go for mammography and breast checks by a clinician. In addition to this, free mammography will be offered to 100 under privileged women in association with the Rotary Club of India. The aim is to drive awareness, since on early detection, breast cancer is completely treatable.

Fortis La Femme, Richmond Road, which opened last October in Bengaluru and is the second hospital under the La Femme brand of hospitals, is a unique facility, inspired by the core belief that a woman is a very special person with special needs. To this end, it provides comprehensive clinical and holistic care designed just for women which covers every stage of a woman’s life from birth, adolescence, motherhood, to menopause and beyond. Medical care at the hospital includes obstetrics (painless labour), gynaecology, neonatology (Level III NICU), anaesthesia, paediatrics, general and laparoscopic surgery, cosmetic surgeries and genetic and fetal medicine.

Anika Parashar, COO, Fortis La Femme, said, “It’s not only the severity of the disease but also the stigma around it that needs to be addressed. Fortis La Femme is leading the way towards boosting awareness of this disease and is happy to extend support, services and advice to mark breast cancer awareness month. We see this as crucial to our single-minded campaign for women’s health and wellness.”

Fortis La Femme had also honoured cancer survivors at the closing ceremony of the Motarde at Mantri Square Mall, wherein the survivors had also shared their experiences and highlight the importance of early detection.

The Delhi edition of this inaugural women’s motarde is scheduled to be held on December 4, 2016.