The services will be free to advertisers, publishers in India and the US till April 30, or longer if lockdowns last
Coming to the aid of pharma, medical and healthcare companies amid coronavirus mayhem globally, US-based Doceree has said it will allow companies to advertise on its platforms for free and help them reach out to doctors uninterruptedly, an initiative taken to support them when their crucial workforce of medical and sales representatives are locked indoors.
The company will offer its services for free to advertisers and publishers in India and the US till April 30, or longer if lockdowns last.
Medical and sales representatives form a major chunk of the pharma and medical industry. Their job is vital as they keep the HCP community abreast about their company’s products — drugs, vaccines and medical equipment, among others and contribute significantly to the companies’ revenues.
“Grounding of such important workforce of medical and sales representatives because of corona outbreak is bound to deal a severe blow to the pharma and medical industry. These companies will also experience a visible dent in their revenues owing to this. When the entire community is coming together in these harsh times, we felt duty-bound to do our bit and decided to offer our services for free to advertisers (pharma, medical and healthcare companies) and help them reach out to doctors uninterruptedly at this juncture,” said Dr Harshit Jain, Founder and CEO, Doceree.