DoctorOnCall.org has signed up more than one Lac subscriptions in less than six months in tier-II and tier-III cities across India.
With the aim for providing quality doctor facilities in these regions, more than 100 cities in Tier II and Tier III cities will have access to the best doctors from around the country.
India suffers from unequal access to healthcare. While India’s middle class and above in metros have excellent access to doctors and hospitals, people in tier 2/3 cities and even blue-collar workers in metros don’t have that kind of luxury.
This stems from both the lack of affordability and dearth of good specialists serving tier II and III cities. Doc on Call will remain very focused on its core i.e., India’s blue-collar workers and people in tier II and tier III cities.
Responding to the development, Karan Chopra, Co-founder, DoctorOnCall.org, said, “Tier II and Tier III cities are proving to be the growth engines of India. Availability of best doctors for consultation in these cities will strengthen the horizon of healthcare. We will continue to innovate to provide a better healthcare experience for this target audience”.
Doctor On Call has served patients from 150 cities till now. They have been able to do this by effectively reaching out to their target audience via a mix of online and offline distribution channels.
According to a FICCI report, digital health has grown 250 per cent from March to September. For the next year, Doctor On Call’s ambition is to become an end to end healthcare delivery provider, with a tech backed hospitalisation product in the pipeline. They will also focus on doubling city count and doctors count on the platform.