Emcure Pharmaceuticals has introduced Arth, a new product line designed to support women during menopause. The Arthrange focuses on addressing the physical, emotional, and mental challenges that arise during this natural phase in a woman’s life. The launch comes as part of Emcure’s continued commitment to women’s healthcare.
Menopause, particularly perimenopause, can last up to 10 years and affect women in different ways. An Emcure study found that 96 per cent of women experience menopausal symptoms that impact their daily lives, though many do not seek treatment due to a lack of awareness. Arth aims to provide accessible solutions that help women manage symptoms such as hot flashes, night sweats, and mood swings.
The Arth product range includes multi-symptom capsules with chasteberry, tender breast relief capsules, bone health tablets, and Brahmi capsules to alleviate brain fog.
Namita Thapar, Whole-time Director at Emcure Pharmaceuticals, emphasised the company’s mission to support women’s health: “At Emcure, we understand the unique challenges that come with this phase of life and are committed to providing comprehensive and effective solutions that empower women to sail through this phase smoothly.”
In an unconventional approach to raising awareness, Emcure has partnered with popular stand-up comedians to address menopause in a light-hearted manner.
The Arth range is designed to help women transition through menopause while maintaining their overall well-being.