Partnered with more than 1000 healthcare professionals from 400+ hospitals & clinics in 250+ cities and towns across the country on spreading awareness of Hypertension
Glenmark Pharmaceuticals (Glenmark), marked the month of May as the ‘Hypertension Awareness Month’. Glenmark partnered with more than 1000 healthcare professionals (HCPs) from 250+ cities and towns across the country, and organised 400+ public awareness rallies and screening camps to create mass awareness around Hypertension (High Blood Pressure).
The rallies consisted of general informative sessions led by HCPs, who provided detailed insights on the signs, symptoms, and preventive measures related to Hypertension. Further, blood pressure screening camps were set up to offer the general public an opportunity to assess their blood pressure levels. As a result of this initiative, Glenmark reached out to 6 Million adults, effectively raising awareness about the disease.
The company had also launched the #TakeChargeAt18 campaign to drive Hypertension awareness and screening of Indian adults above 18 years of age. It has already reached out to millions of Indian adults through multiple channels and campaigns. In 2020, Glenmark launched the world’s first-ever Hypertension awareness symbol – “The BP logo” in association with HSI (Hypertension society of India) and API (Association of Physicians of India).