Two new leads Prashant Parmar and Burhanuddin Pithawala will focus on scaling HealthPlix’s user base
HealthPlix has appointed Prashant Parmar as head of growth and Burhanuddin Pithawala as growth marketing lead in India. The appointments are a step forward for the company, as it prepares for its next phase of growth bringing leadership that has deep expertise in scaling up in strong Indian startups. The company believes that these core capabilities, along with its superior Electronic Medical Records (EMRs) product, would continue to help it serve more doctors, and lead as India’s largest EMR platform.
Speaking on these appointments, Sandeep Gudibanda, CEO and Co-Founder, HealthPlix, said, “HealthPlix has established itself as a major player in recent times owing to the technologically-advanced EMR service. At this pivotal period, I am very excited to welcome Prashant and Burhan to the team as we embark on our next phase of growth in the health-tech industry. EMR is essential for digitising administrative tasks and storing clinical records, ultimately increasing the number of patients that a doctor can treat. With Prashant and Burhan, I look forward to building an ecosystem that can cater to the needs of doctors and create a national footprint for HealthPlix.”
Prashant Parmar, who will be leading the growth strategy at HealthPlix, comes with over 15 years of varied experience in driving growth and managing sales. In his previous role, he was the Co-Founder of Simplilearn, a leading global ed-tech player where he was leading sales and operations across verticals and geographies including India and the US.
About his new role at HealthPlix, he said, “I am excited to be a part of a team that is helping to bring about a paradigm shift in healthcare technology and services, which is the need of the hour in India. At HealthPlix, I hope to drive forward this vision and create greater solutions for doctors to enable consistent and effective care.”
Burhanuddin Pithawala, who joined as the growth marketing lead, will be responsible for the overall brand strategy, communications and growth marketing for the company.
Previously, he has held various leadership roles in leading startups over the last 10 years. Most notably, he was instrumental in setting up the growth marketing function at OYO, being responsible for a strong consumer demand engine that helped in their phenomenal growth.
At HealthPlix, Pithawala is excited to focus on scaling growth for the company. “I believe that the core of any successful startup are two things – great product and great distribution. I am thrilled to be part of this team which offers a strong product that is already being appreciated by the doctors and building trust with the brand,” he said.
Through its assistive-AI-powered EMR software, HealthPlix empowers doctors to drive better health outcomes for their patients by providing clinical decision support at the point of care.
Currently, 12 million patients across India have been treated through HealthPlix EMR platform by doctors practising across 16 specialties.