IDA to create awareness about oral health and oral cancer amongst thousands of pilgrims congregating from across the country
Indian Dental Association (IDA), in association with Colgate-Palmolive (India), as part of their endeavour to create awareness about oral health and hygiene and oral cancer amongst the masses, are participating in the Jana Swasthya Abhiyan, an initiative of Department of Public Health, Govt of Maharashtra.
As part of the Jana Swasthya Abhiyan, IDA and Colgate will be conducting free oral health check-up camps for 15 days in four different phases during the ongoing Mahakumbh in Nasik and Trimbakeswar, starting from 26 August, 2015. The aim of the campaign is to create awareness about oral health and hygiene and oral cancer amongst thousands of pilgrims who will be converging at Maha Kumbh from across the country.
According to Dr Ashok Dhoble, Secretary General, Indian Dental Association, “Maha Kumbh being the largest gathering of people in the country, we are aiming to influence thousands of lives by creating awareness about oral health and hygiene and Oral Cancer amongst them. Through this initiative, we will be moving closer to IDA’s vision of improving oral health and quality of life, achieving `optimal national oral health for all’ by 2020.”
IDA will be present at 10 locations at Nasik and Trimbakeswar Maha Kumbh to conduct free oral health check-up camps in association with Karmaveer Bhausaheb Hiray Dental College and Hospital, Nasik.
Eric Jumbert, Director, Marketing, Colgate-Palmolive (India) said, “As the market leader in Oral Care, Colgate is consistent in its efforts to spread awareness about Oral Health and Hygiene among consumers. Events such as the Kumbh Mela present us with a great opportunity to interact and connect with a large variety of consumers. We are delighted to partner with IDA to spread the message of good oral care habits and conduct free dental check-ups at the Mela.”