Joint programme to give HDFC Bank customers choice of payment options and ease of finance for treatments at all Apollo Hospitals
HDFC Bank and Apollo Hospitals have joined hands to launch The HealthyLife Programme, a holistic healthcare solution which makes healthy living accessible and affordable on Apollo’s digital platform, Apollo 24|7. The programme is created exclusively for HDFC Bank customers who reportedly will get round the clock access to emergency Apollo Doctor at No Cost on Apollo 24|7 along with other of benefits such as choice of payment options and ease of finance for treatments at all Apollo Hospitals.
The initiative was launched digitally by Aditya Puri, managing director, HDFC Bank and Prathap C Reddy, Chairman, Apollo Hospitals Group in the presence of Shobana Kamineni, executive vice-chairperson, Apollo Hospitals Group and Sashidhar Jagdishan, MD designate, HDFC Bank.
The two biggest challenges in a medical emergency or keeping healthy are access to trusted, quality healthcare and easy finance at scale. The coming together of these two leading players aims to address precisely this through the combined reach of the two organisations. As per a release, about 40 per cent of India is only about 30 minutes away from an Apollo pharmacy while over 85 per cent of the districts in the country are served by an HDFC Bank branch. The two organisations have the potential to initially serve 65 million existing HDFC Bank customer along with the new ones who will be onboarded along the journey of this partnership.
Key features that customers can avail:
| HealthyLife Programme | Finance |
| Anytime Apollo Doctor on Call Service at No Cost | Pre-approved personal loan of upto Rs 40 lakh |
| Complementary One Apollo membership for the 1st year. | 10 second personal loan disbursal |
| Chronic care programmes on Apollo 24|7 | No Cost EMI on Credit or Debit Cards |
| Home delivery of medicines with membership discounts on Apollo 24|7 | Lifecare Finance with Easy EMI covering eye care, dental care, maternity, IVF |
| WhatsApp based concierge services | Credit card facility with EMI on card, instant discounts, Spend-based waivers, Concierge facilities. |
| Comprehensive health check up |
In addition, HDFC Bank will also offer all Apollo employees/customers a host of banking products including loans for medical equipment.