Hareesh Tibrewala and Mihir Karkare team up to launch Meru Life – an age-tech startup aimed at building a comprehensive digital ecosystem that enables Active Seniors to lead active, connected and purposeful lives.
Back in 2009, Hareesh and Mihir co-founded the social media agency Mirum India (Erstwhile Social Wavelength). In 2017, the company spotted the MarTech trend early, started its MarTech wing.
As India’s senior population continues to grow—with over 15 crore Indians over 60 today and a projection of 35 crore by 2050—there’s a need for a dedicated platform that empowers their next phase of life. At a time when the general focus is on ‘Elder Care’, the age-tech startup will focus on a unique proposition of enabling individuals aged 55-70 to lead a vibrant and purposeful second inning – hence the name Active Seniors.
Meru Life will be co-led by Mihir Karkare and Saurabh Garg (Founder, C4E) who has previously been a part of Mirum in its early years. Arun Kedia, MD, VAV Lipids comes on board as an investor as well along with Sanjay Mehta (who was also a co-founder at Mirum).
Over the coming weeks, Meru Life (www.merulife.com) will roll out a range of innovative solutions across various aspects of active senior living, covering the areas of health, fitness and wellness, finance, hobbies and lifestyle, and purposeful engagement, and more, all tailored for the unique needs of India’s Active Seniors.