This is the phase 1 of the plan that will support 10,000 families, thereafter serve a million families globally
Mom’s Belief, organisation dedicated to empowering families of neurodivergent children, has entered into a global partnership with The LEGO Foundation. Under this partnership, The LEGO Foundation has invested USD 685K in the first phase of investment. This will be used to enhance and co-brand Mom’s Belief’s existing products, starting with India, the USA, and Dubai.
The primary goal of the partnership is to empower parents and families of neurodivergent children through integrated co-branded products and to build a community that promotes inclusiveness and love. Through this collaboration of The LEGO Foundation’s Learning Through Play (LTP) principles with Mom’s Belief Family Support Program (FSP), the plan is to support 10,000 families in phase 1 and eventually roll out globally to serve another million families.
“We thank The LEGO Foundation for the trust shown in Mom’s Belief. We are excited to partner with a respected global brand like The LEGO Foundation, along with our existing partnerships, to empower families of neurodivergent children. We expect better involvement of parents/families, empower them to make informed decisions, understand and overlook the child’s journey and in turn build a community that promotes inclusiveness and love,” said Nitin Bindlish, Founder, Mom’s Belief.
This investment will help Mom’s Belief consolidate its vision and expand its reach globally.
“Families are uniquely placed to provide their children with playful learning opportunities that support their unique strengths and needs. We are excited to be partnering with Mom’s Belief and supporting their work to nurture and uplift children’s potential,” shared Christina Witcomb, Director, The LEGO Foundation.