The campaign is aimed at creating awareness on prevention of non-communicable diseases
Municipal Corporation of Greater Mumbai (MCGM) launched Jaanbachao.in, a campaign to promote healthy lifestyle featuring actor Akshay Kumar in collaboration with Asian Heart Institute, Bhamla Foundation, Boston Scientific & Partnership to fight chronic diseases (PFCD). The campaign is aimed at creating awareness on prevention of non-communicable diseases (NCDs) such as diabetes, hypertension and heart diseases. Present on the occasion was Devendra Fadnavis, Chief Minister, Maharashtra.
As a part of this campaign, a short film motivating citizens to adopt a healthy lifestyle was premiered at the launch. The film, directed by noted filmmaker Rajkumar Hirani, and featuring Akshay Kumar, highlights simple tips which can be easily followed by people as a part of their daily routine.
“In life we fight many wars upfront, but when it comes to diseases such as diabetes and hypertension, we Indians are sadly in a denial mode. Both these killer diseases are hampering the health of todays young population. Jaanbachao film has put across five simple health tips which people can follow to fight with non-communicable diseases. We want to raise a healthy nation and prevention and awareness are the key factors to achieve this goal,” said Fadnavis.
“India is burdened with a twin epidemic of infectious and NCDs. Even as we tackle diarrhoea and tuberculosis as causes of large scale death, we face the dubious distinction of being the heart disease and diabetes capital of the world. Unhealthy eating habits, lack of exercise, smoking, alcohol consumption and stress along with poor health seeking behaviour puts Indians at high risk for NCDs. The brunt of NCDs is borne by most people in their most productive years and it affects their families and the nation at large,” said Dr Ramakanta Panda, VC and MD, Asian Heart Institute, Mumbai.
“I would like to give one simple but very important health tip to people to remain healthy. Do not eat after 6.30 pm. This one habit will help you keep yourself safe from diseases such as diabetes and hypertension” said Akshay Kumar.
“We lose health for half our lives earning wealth, and the other half we lose wealth to get good health. This campaign aims to shake us from our couch potato roots and get us to get out there and do something now,” said Asif Bhamla, President, Bhamla Foundation.
EH News Bureau