Aiming to promote protein consumption and improving health and nutrition, Protinex, the flagship brand of Danone India is extending the pledge to create social impact for consumers. For every 1,000 pledges, the brand is donating Protinex packs to ASHA workers. The initiative is launched in collaboration with Doctors For You Foundation to empower our caretakers so that they can become effective advocates for patients.
“Protein is essential for providing energy, combating fatigue, and enhancing muscle strength, facilitating our daily physical activities. Despite the importance of protein, studies indicate that a staggering 70 per cent of Indian consumers do not consume enough protein in their diets. Therefore, it’s vital to understand that insufficient protein intake can harm our overall well-being,” informs the statement.
This initiative not only supporting the health and nutrition of ASHA workers but also enabling them to become advocates in raising awareness about the importance of protein consumption in everyday life.
This initiative is a part of the Protinex Protein Abhiyaan, a nationwide awareness initiative to address the pressing issue of inadequate protein intake in India. Aligned with the broader Danone mission, to provide health through food to as many people as possible, Protinex remains aims to support optimal nourishment, making it the ideal choice for those seeking comprehensive nutrition and strength, contributing to the health and well-being of individuals across India.