The campaign emphasises the need to identify and address health issues specific to women
Redcliffe Labs started a new initiative that promotes women empowerment in the healthcare sector.
For pre-policy medical checkups to be conducted at home, Redcliffe Labs has appointed a female-lead fleet known as team pink.
The Director of Redcliffe Labs, Harshita Jain, and Preeti Agarwal, Director of Marketing, emphasise the importance of prioritising women’s health and addressing their health issues promptly. They believe women’s health is crucial for building a Healthier Bharat and acknowledge the challenges women face in accessing healthcare services.
In addition to the launch of Team Pink, Redcliffe Labs has also initiated the “Know Her” campaign, which aims to increase awareness about women’s health problems and promote women’s well-being.
The campaign emphasises the need to identify and address health issues specific to women, such as Breast Cancer, Cervical Cancer, STDs, PCOS, Heart Diseases, Endometriosis, Osteoporosis, Menopause, Reproductive Health disorders, and other physical and mental issues.
Through the “Know her” campaign, Redcliffe Labs aims to spread the message of the importance of knowing women’s health and encouraging routine checkups to confirm or rule out risks. The company has organised several on-ground health camps for women’s health checkups. Also, a social experiment to find out how well people know about women’s health.