Rise of corporate hospitals in tier 2 represents significant opportunity for healthcare expansion

In July, Meenakshi Super Speciality Hospital (MSSH) in Madurai unveiled its state-of-the-art 350-bed facility, offering cutting-edge medical technology and expertise across nearly 50 specialties. Dr S. Gurushankar, Chairman of MSSH, speaks with Kalyani Sharma about the hospital’s vision, mission, and the role it aims to play in transforming healthcare in the region

What was the primary vision behind establishing Meenakshi Super Speciality Hospital (MSSH) in Madurai? Can you elaborate on the state-of-the-art technology and infrastructure that MSSH offers? How does the hospital’s infrastructure compare to global standards, and what specific features enhance patient experience?

Vision

No man is too poor to afford first-grade medical treatment.

Mission

World-Class care within everybody’s reach.

A new beacon of hope in healthcare

Located in Madurai, Meenakshi Super Specialty Hospital (MSSH) is set to redefine healthcare standards in South Tamil Nadu. With a commitment to quality care and a vision of providing world-class healthcare services, MSSH stands as a new landmark in medical excellence. The opening of MSSH marks an exciting expansion of our services, offering state-of-the-art facilities designed to deliver comprehensive and compassionate care across various specialties.

Salient features of MSSH

Healthcare excellence and innovation:

• MSSH is a beacon of innovation and patient-centered care, adding to the legacy of the Meenakshi Mission.

• The hospital combines advanced medical technology with a profound human touch, driven by visionary leadership.

Modern design and architecture:

• LEED-compliant architecture prioritizes patient comfort and privacy.

• Contemporary design with state-of-the-art facilities ensures a healing environment.

Advanced diagnostic and imaging facilities

3.0T MRI Signa Hero with AIR Coil

• State-of-the-art 3T MRI technology.

• Provides faster scans and more accurate diagnoses.

256 Slice CT Scanner

• Delivers high-resolution images.

• Aids in performing complex endovascular procedures.

• Provides higher resolution with reduced radiation exposure.

• Specialised in coronary artery imaging.

Specialised centers and technologies

• Highly equipped radio diagnostic centre

• The largest multispecialty hospital in South Tamil Nadu with an advanced radio diagnostic center.

• Utilises artificial intelligence and machine learning for diagnostics.

• Features advanced MRI machines and CT scanners for detailed insights into internal organs and tissues.

• Ensures high-quality patient care through state-of-the-art technologies.

Biplane cath labs:

• Facilitates complex neuro, vascular, and oncology imaging.

• Provides detailed and precise diagnostic capabilities for various conditions.

• Offers high comfort levels and clear images of small parts.

• Features reduced radiation and contrast dose for patients.

• Equipped with Cone Beam CT for improved precision.

Pneumatic shooter

• Pneumatic tube systems use compressed air or vacuum pressure to transport items quickly and securely within hospital departments.

• Employed in pharmacy, labs, nursing units, and more to boost efficiency and streamline hospital operations.

• Enhances operational efficiency, accuracy, and infection control; integrates well with existing infrastructure.

Biophilic rooms

• Integrate natural elements like greenery and natural light to create a healing and restorative environment.

• Applied in patient rooms, waiting areas, and staff lounges to reduce stress and improve patient satisfaction.

• Enhances healing, improves air quality, supports circadian rhythms, and provides aesthetic appeal.

AI integrated technologies

• Uses automation, predictive analytics, and data processing to enhance healthcare delivery and patient care.

• Includes diagnostics, predictive analytics, treatment personalisation, operational efficiency, and patient monitoring.

• Improves diagnostic accuracy, reduces costs, personalises care, and enhances decision-making.

How does MSSH plan to make premium healthcare services accessible to all strata of society? What measures are being taken to ensure that the high-quality care provided is affordable?

MSSH is committed to making premium healthcare accessible to all societal strata by:

1. Subsidised services: Offering a range of subsidised services and financial assistance programs for economically disadvantaged patients.

2. Tiered pricing: Implementing tiered pricing models to provide different levels of care at various price points.

3. Partnerships: Collaborating with government and non-governmental organisations to extend healthcare coverage and financial support.

4. Insurance programs: Facilitating access to various health insurance plans that cover a broad spectrum of treatments.

5. Community outreach: Engaging in community health programs and awareness campaigns to ensure that underserved populations are aware of and can access available services.

What factors have contributed to the rise of corporate hospitals in tier 2 and tier 3 cities? How do you perceive the overall impact of this trend on the healthcare landscape in these cities?

Factors contributing to the rise of corporate hospitals in tier 2 and tier 3 cities include:

1. Growing population: Increased demand for quality healthcare services due to rising populations.

2. Economic growth: Improved local economies allowing for greater investment in healthcare infrastructure.

3. Government initiatives: Supportive government policies and incentives for expanding healthcare services.

4. Healthcare demand: Rising awareness and demand for advanced medical treatments and technologies.

5. Accessibility: The need to provide accessible and affordable healthcare closer to home for many people.

Impact on the healthcare landscape:

1. Enhanced access: Improved access to high-quality medical care for residents of tier 2 and tier 3 cities.

2. Increased competition: Greater competition among healthcare providers leading to improved service quality and patient care.

3. Healthcare development: Accelerated development of healthcare infrastructure and services.

4. Economic benefits: Job creation and economic growth in these cities due to the establishment of corporate hospitals.

5. Challenges in integration: Potential challenges in integrating advanced healthcare services with local health systems.

Any challenges in maintaining healthcare standards in these areas?

Challenges in maintaining healthcare standards in tier 2 and tier 3 areas include:

1. Resource limitations: Limited availability of advanced medical equipment and specialized staff.

2. Infrastructure constraints: Inadequate infrastructure and facilities compared to larger cities.

3. Training and retention: Difficulties in recruiting and retaining skilled healthcare professionals.

4. Quality control: Ensuring consistent quality and adherence to standards across various locations.

5. Financial constraints: Managing the financial sustainability of high-quality care in less economically robust areas.

How do you see the future growth of corporate hospitals in tier 2 and tier 3 towns over the next 5-10 years?

Over the next 5-10 years, the future growth of corporate hospitals in tier 2 and tier 3 towns is expected to include:

1. Expansion: Increased expansion as demand for quality healthcare continues to rise.

2. Technological integration: Greater adoption of advanced medical technologies and telemedicine services.

3. Partnerships: More collaborations between corporate hospitals and local governments or organizations to enhance healthcare access.

4. Enhanced services: Improvement in service offerings and quality as competition intensifies and standards rise.

5. Focus on affordability: Continued focus on making healthcare services affordable through innovative pricing models and financial assistance programs.

The rise of corporate hospitals in tier 2 and tier 3 cities in India represents a significant opportunity for healthcare expansion and improvement. With growing populations and increasing demand for quality healthcare services, these towns are becoming fertile ground for advanced medical facilities. Economic growth in these areas allows for greater investment in healthcare infrastructure, while government initiatives provide supportive policies and incentives for expansion.

Corporate hospitals are playing a crucial role in enhancing access to high-quality healthcare closer to home for residents of these towns. This expansion is not only improving patient care but also driving competition, which leads to higher service standards and more comprehensive healthcare offerings. The impact on local economies is equally positive, with job creation and infrastructure development accelerating as more hospitals establish themselves in these areas.

While challenges such as resource limitations and infrastructure constraints exist, the future is bright. Over the next 5-10 years, tier 2 and tier 3 cities are expected to witness further growth in corporate healthcare. Hospitals will increasingly adopt advanced technologies and telemedicine services, improving access and quality. Strategic partnerships between corporate hospitals and local governments will enhance the reach of healthcare services, while innovative pricing models will ensure affordability for a broader segment of the population.

The potential for growth in smaller towns is immense, and with the right strategies, corporate hospitals can play a pivotal role in transforming the healthcare landscape across India.

kalyani.sharma@expressindia.com

journokalyani@gmail.com