Launch NIXIT and JOINTFLEX
Bengaluru–based Strides Consumer Private Limited (SCPL), has launched NIXIT, an oral Nicotine Replacement Therapy (NRT) and JOINTFLEX, a topical analgesic cream for joint care. The company’s new move comes immediately after its recent successful expansion into eastern and northern markets, while it was first launched in south in 2019.
Speaking about the expansion, Subodh Marwah, CEO, SCPL said, “Our expansion into the new geographic sphere testifies our vision to take our brand and products to every customer in the nation. Our products NIXIT and JOINTFLEX are based on advanced formulations with extensive research to ensure we cater to the requirements of every consumer.”
Backed with a wide distribution network, SCPL is currently present in all the states of southern, eastern and northern regions. With today’s expansion, it aims to reach out to all the parts of western India with similar and robust distribution strategy.