The campaign will highlight selection of women who have taken a stand against tobacco industry
Vital Strategies marked World No Tobacco Day with media campaigns and initiatives around the world that highlight the deadly effects of tobacco use and second hand smoke and the efforts of governments to implement proven solutions. Vital Strategies also launched a global social media campaign, #WomenAgainstTobacco, highlighting efforts led by women to promote tobacco control and protect the health of millions around the world.
“This World No Tobacco Day, we applaud the governments and people who are taking action against the world’s leading preventable killer – tobacco use. We’re particularly proud to highlight several women champions who are leading the charge against an epidemic that disproportionately affects women’s health. Globally, women account for only 16 per cent of adult smokers but 28 per cent of global tobacco-related deaths. We know that women’s voices can be a powerful force in reducing this burden, both as champions for tobacco control and role models for the next generation of women and girls,” said Sandra Mullin, Senior Vice President of Policy, Advocacy and Communication, Vital Strategies.
Vital Strategies’ #WomenAgainstTobacco campaign will highlight a selection of women from different backgrounds and countries who have taken a stand against the tobacco industry, and the variety of roles women can play in this effort.