An initiative to promote International Day of Yoga
The journey began when the United Nations declared June 21 as International Day of Yoga, adopting a measure proposed by Indian Prime Minister Narendra Modi who said Yoga lets people “discover the sense of oneness with yourself, the world and the nature.”
Since then JK Ansell’s team put in dedicated efforts to aid such a great achievement at the international level. The team introduced a special calendar for 2015 with an annual objective to create awareness about hand mudras, which is a part of Yoga. The calendar reached thousands of healthcare professionals across India, most of which was requested through online and print media campaign. The objective was to commmunicate an important message – “quality of life for healthcare professionals”.
This was just the beginning. The team’s aim was to reach more and more healthcare practitioners and make a larger impact on the first ever International Day of Yoga. The video on hand mudras video was developed as an awareness tool. The objective was to reach more and more healthcare practitioners on the D-day. To meet this objective, the following digital channels were adapted:
- Email campaign – reached more than 100,000 healthcare practitioners
- YouTube Channel – More than 25,000 views by people in healthcare industry
- Google Display Network
Hundreds of mail started pouring in, appreciating the concept/ initiative and requesting a DVD. To take the campaign to next level, print campaign has also been designed wherein in healthcare practitioners can watch hand mudras video on YouTube by scanning QR code and request a DVD by writing an email to the organisation. To continue building this story, Hand Mudras Workshops are also being planned across country where healthcare practitioners will be given two hours’ session on hand mudras by experts. Cost of these workshops will be borne by JK Ansell.
The entire campaign is built on the fact that our health is literally in our hands, because hand mudras can really lead to a healthier life. Once healthcare practitioners in India know the basics, patient can also be educated by them, spreading the great Vedic science across the masses in the country. With this practice we’ll ensure that we create awareness about our prestigious ancient science and making our community better. These activities will surely result in improved socio-economic and quality of life. Vision is to touch millions of patients through thousands of healthcare practitioners in next few years.
Being an expert in hand barrier protection, we always care for the hands that care.