Apollo Cancer Hospitals hosted ‘Apollo Cancer Hospitals Fashion Show on Cancer Prevention’ – an unique fashion show on the occasion of World Cancer Day on Feb 4, 2013 at Apollo Hospitals, Hyderabad. This fashion show for a cause was hosted to send a message to the youth on lifestyle modifications necessary to prevent cancer.
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| A theme on Cancer prevention being presented by Students of fashion at the ‘Apollo Cancer Hospitals Fashion Show on Cancer Prevention’ at Apollo Health City, Jubilee Hills. | |
The show with the theme of cancer prevention had students from top fashion institutes in the city – National Institute Of Fashion Design (NIFD); National Institute Of Fashion Technology (NIFT); Hamstech Institute Of Fashion & Interior Designing; Lakhotia Institute Of Design and Raffles Millennium International, vying for best design themes conveying the message of cancer prevention most effectively.
The designs presented by a bunch of promising upcoming fashion designers was adjudged by panel comprising cine actress Shriya Saran, Fashion Designer and former Mrs India Shilpa Reddy, Fashion Designer Asmita Marwah and Dr Vijay Anand Reddy, Director, Apollo Cancer Hospital. The jury selected the top two themes presented by institutions.
The event had students depicting five themes each, representing cancer prevention through fashion designing. The five cancer prevention themes were ‘No Smoking or Chewing of tobacco’, ‘Moderation in alcohol consumption’, ‘Enhancing vegetables and fruits component in diet’, ‘Avoiding fried and non-veg foods’ and ‘Making adequate exercise a lifetime affair.’
If we can modify our life styles, we can prevent almost two-thirds of Cancers. To create awareness on life style modification, we are hosting this unique Cancer Prevention theme based Fashion Show on the occasion of World Cancer Day, says Dr Reddy.
We run cancer awareness campaigns to sensitise the community, but the percolation of the message amongst the youth seems to be disappointingly minimal. This fashion show is our endeavor to communicate the message in the way the youth understands the best, added Dr Reddy.
Shriya Saran speaking on the occasion said, it was a great effort to spread awareness by the fashion design students. This is a beautiful marriage of fashion and message. The enthusiasm shown by the students is commendable, their creative says it all, said Shilpa Reddy. Asmita Marwah said that they are very talented and creative, have put across the message succinctly.
EH News Bureau
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