Mankind Pharma launches campaign to raise organ donation awareness

Mankind Pharma has launched a nationwide campaign to raise awareness about organ donation. The initiative, aligning with the company’s motto of “Spreading Kindness,” aims to address the critical shortage of organ donors in India, where the donation rate stands at a mere 0.86 donors per million population.

On August 4, Mankind Pharma unveiled a video campaign designed with the aim of educating the public about the importance of organ donation. The campaign highlights the life-saving potential of organ donation and seeks to dispel common myths surrounding the practice.

As a cornerstone of this initiative, Mankind Pharma hosted a special programme at its office on August 12, in collaboration with the National Organ and Tissue Transplant Organization (NOTTO) and leading medical experts. The event, which was broadcast live on YouTube, brought together 22,000 Mankind Pharma employees in a show of support for organ donation.

The company’s organ donation awareness campaign is set to continue throughout the year, with additional initiatives and partnerships planned to encourage widespread participation across the nation.