‘Our focus is to raise Cleveland Clinic’s brand awareness to every nook and corner of India’

US-based Cleveland Clinic is looking to provide liaison services to patients in India. Deepika T Grandhi, Business Development Head, Cleveland Clinic, spoke to M Neelam kachhap on Cleveland Clinic’s plans in India

Tell us about Cleveland Clinic’s association with India?

Cleveland Clinic supports the diverse needs of patients, medical professionals and healthcare organisations around the world. Cleveland Clinic has collaborated with persons across the globe who serve as liaison points to create a seamless process to assist patients in coordinating their medical needs with medical professionals. Cleveland Clinic recently finalised plans to provide liaison services to patients in India who are seeking treatment from Cleveland Clinic specialists.

What percentage of patients treated at Cleveland Clinic come from India?

Cleveland Clinic connects with international patients from approximately 125 countries. In the year 2015, one per cent of the total international patient population came from India.

Tell us about the services offered by Cleveland Clinic in India?

Although at present Cleveland Clinic is focused on providing patient liaison services, we would be happy to consider any opportunity to support healthcare delivery process in terms of consulting, providing access to second opinions from our specialists and education services.

How do you plan to promote the Cleveland Clinic brand in India?

We are a premier healthcare organisation with top-level rankings in multiple specialties. As such, our brand is extremely well recognised in many parts of the world, including India. But our focus is to raise the brand awareness to every nook and corner of this country, not just the major metros. We plan to utilise social and print media to promote our services across the country. Our primary objective is to create awareness, not just for the brand, but also for the wide-array of services that Cleveland Clinic has to offer. Additionally, we plan to utilise key medical conferences to get our message out to the medical leaders and the healthcare community in general.

Anything else you would like to add.

Cleveland Clinic, a non-profit multi-specialty academic medical centre based in Cleveland, Ohio, US, was founded in 1921. Today the 3,000 physicians at Cleveland Clinic represent more than 120 specialties and subspecialties. Cleveland Clinic is committed to better outcomes for patients, and on innovation in their diagnosis and treatment. This commitment now extends to colleagues across global medical community. Our presence in facilities ranging from Nevada to Florida in the US, and from Canada to Abu Dhabi in the United Arab Emirates internationally makes access to Cleveland Clinic services easier than ever before.

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