It reveals men to be the majority users
Brandcare Communication recently conducted a survey in India which draws light on the health conscious Generation Y. The survey on popularity of healthcare apps was conducted in major cities like Mumbai, Delhi NCR, Bengaluru, Kolkata, Chandigarh, Chennai, Pune, between men and women ranging from the age of 18-45.
The survey found that 46 per cent users of healthcare apps are between the age group of 26-35 years; 33 per cent between 18-25 years, 19 per cent above the age of 35 and only two per cent user are below 18 years of age. Majority of the healthcare app users are found to be men.
The study suggests that mobile app stores play a major role in influencing people to download the apps followed by word of mouth, online/ TVCs and the doctors. Among these health app users, Fitness apps occupy the top download spot with 54 per cent users followed by diet management apps and disease education apps. It also throws a light on a fact that only one per cent of the doctors influence app downloads among the users exposing the need to create awareness about health apps among doctor’s community.
Talking about the survey, Rashmi Thosar, CEO, Brandcare Communication said, “With the current lifestyle, one hardly gets time to keep a tab on their health due to hectic schedules. Such apps allow people to keep track of their health related issues on the go. As a communication agency, our endeavour is to understand the customer’s mindset and not only suggest effective solutions to our customers but also share these insights with the industry.”
Healthcare apps popular amongst young Indians include Fitbit, Calorie Count, Heart Rate Monitor, Runtastic, amongst others.
EH News Bureau
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