GE South Asia and Wipro appoint Milan Rao as President and CEO of Healthcare Business

Rao will build on Wipro GE’s expansion plans and continue to strengthen the company’s ‘In India, for India’ proposition

GE South Asia and Wipro announced the appointment of Milan Rao to lead GE’s Healthcare business as President and CEO, GE Healthcare South Asia and MD, Wipro GE Healthcare. Milan will build on Wipro GE’s expansion plans and continue to strengthen the company’s ‘In India, for India’ proposition of innovating disruptive technology and business solutions to enhance access to high quality, affordable healthcare solutions. He replaces Terri Bresenham, who has been leading GE Healthcare’s South Asia business since September 2011. Milan will report to Azim Premji, Chairman, Wipro and Banmali Agrawala, President and CEO, GE South Asia.

Terri, a 25-year veteran at GE, will move to a global role. In the last three years, she has led GE Healthcare to launch winning initiatives like skill building programmes, industry partnerships and breakthrough products such as Discovery IQ and Revolution ACTs, informed a press release. Agrawala said, “Milan will take GE’s mission of a Healthier India forward through development of disruptive technologies and business models in India, for India. Our Healthcare business reinforces our philosophy of creating localised and affordable solutions. I thank Terri for her contribution and am confident that Milan will carry forward GE’s legacy of striving to develop solutions that meet the needs of the Indian healthcare sector.”

“Wipro and GE have enjoyed a strong and enduring partnership lasting over 25 years that has made an indelible mark on India’s healthcare industry. I am confident Milan will further strengthen this relationship and give an added impetus to our mission to build a healthier India,” said Premji.

Milan joined Wipro GE Healthcare in August 2013 as COO. He has over 20 years of senior management and leadership experience in several industries including Telecom, Financial Services and FMCG. Milan brings a wealth of experience in driving business strategy, sales, marketing and general management at multinational and Indian companies such as Bharti Airtel, Morgan Stanley, Citibank and Seagram. As COO of GE Healthcare South Asia, Milan has built and driven strategies to successfully take GE’s healthcare solutions closer to healthcare providers across all parts of South Asia and has integrated systems and processes that have helped to build a differentiated customer experience. Prior to Wipro GE Healthcare, Milan was the CEO for the Enterprise Business at Bharti Airtel, where he was responsible for a business serving 2500+ corporate and government institutions in India and globally.

Milan Rao, GE Healthcare’s new President and CEO for South Asia and MD of Wipro GE Healthcare said, “Wipro GE has achieved several milestones on the promise of delivering affordable and accessible healthcare. I am looking forward to expand our leadership in the market, accelerate innovation and distribution capabilities to continue enhancing customer centricity and technology adoption for quality healthcare diagnosis everywhere. We hope to build on our successes in local innovation, partnership with all governments and healthcare providers to achieve our vision of a healthier India and also help transform lives world over.”