AAPI and Amitabh Bachchan join hands with Abbott to drive road safety awareness

Doctors in clinics and hospitals across India will be provided with a poster, containing important messages on road safety endorsed by Amitabh Bachchan

Superstar Amitabh Bachchan will lead a campaign on road safety initiated by the Association of American Physicians of Indian Origin (AAPI) and Abbott. As part of this campaign, doctors in clinics and hospitals across India will be provided with a poster, containing important messages on road safety endorsed by Amitabh Bachchan.

“I pledge my support for this campaign and commit myself towards the achievement of AAPI’s worthy goals. I am with you in this campaign to create awareness about head injury and trauma because of road accidents,” said Amitabh Bachchan.

“AAPI is committed to building the right foundation to address the serious concerns of head injury and trauma”, said Dr Ravi Jahagirdar, President of AAPI. “We are grateful to Superstar Amitabh Bachchan for leading the campaign towards creating awareness, preventing accidents and saving lives.”

Abbott along with AAPI are undertaking a nationwide road safety awareness drive potentially reaching more than 800,000 people. Abbott’s field force, in partnership with doctors in clinics and hospitals across the country, will dedicate the day to sensitise people on safety principles, promote safe driving tips and encourage them to take the pledge for safe driving by following easy and actionable points.

“With our vision of ‘Zero Injury Zero Incidents’, Abbott’s field force is trained on safe two-wheeler driving. This has resulted in reduction in accidents to the tune of 83 percent amongst Abbott employees,” said Bhasker Iyer, Abbott Management Representative in India. “An injury or fatality on account of road accidents can be avoided if people are aware and take necessary precautions. This awareness program, in partnership with doctors, will save lives.”

“AAPI has been working with multiple stakeholders and professional associations like NSI, NSSI and AASAN in developing the first Trauma and brain injury guidelines for India,” said Anwar Feroz Siddiqi, honorary advisor to AAPI. “We will be partnering with companies like Abbott and Medtronic to take these guidelines to doctors across the country.”