Spreads awareness regarding breast cancer
ACI Cumballa Hill Hospital has come up with a unique social campaign ‘The Pink Project’ to help women get rid of fears and myths regarding breast cancer and benign breast diseases. The campaign will be beneficial for women as it will help them understand about breast cancer and the importance of timely treatment.
Dr Sanjay Sharma, HOD of Breast Cancer Department, Asian Cancer Institute, highlighted, “The commonest age group for breast cancer presentation in India is 40-55. Breast self-examination is a vital screening tool with a regular physical examination by doctor and mammography for early detection is required for successful treatment. The sole motto of this campaign is to spread awareness regarding breast cancer and benign breast diseases via a comprehensive clinic that will be launched soon. Thus, women should take time out of their erratic schedules, and be proactive and visit the doctor if they spot unusual signs and symptoms of breast cancer like a lump in the breast and nipple retraction.”
Dr Dhairyasheel Savant, Consultant Surgical Oncologist, and Reconstructive Surgeon, ACI Cumballa Hill Hospital, Mumbai, said, “There is a lot of misinformation about breast cancer. The community lectures and screening camps conducted via campaign will allow women to address their breast issues at the right time without fear. All the services to tackle breast cancer and benign breast diseases will be provided under one roof. The message is that women should not be afraid of breast cancer of lumps. Every breast lump is not breast cancer. Those who have a family history of breast cancer should be careful and vigilant. The best protection is early detection.”
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