Aditya Birla Wellness and Fitternity partner to make health and fitness rewarding

Aditya Birla Wellness Private Limited (ABWPL), a digitally-enabled wellness and rewards programme from Aditya Birla Capital Ltd (ABCL), has joined hands with Fitternity to enable ABWPL for strengthening their product offering by providing access to a large network of gyms and fitness studios across India.

Fitternity uses technology and personalisation, and has 10,000+ partner network of fitness centres to enable users to discover and avail fitness services. They have pioneered the ‘Pay-Per-Session’ offering across the entire partner network which is changing the fitness consumption patterns in India.

Till date, over one crore Indians have used Fitternity to get started in their fitness journey. With over five lakhs monthly active users, they are the de-facto platform for fitness services discovery and booking across the country.

Sensing the need for an upgrade and expanding the network of existing health and fitness ecosystem to 1,000+ centres, ABWPL and Fitternity partnership aims to improve the user experience in this category and modernise the way consumers are rewarded for healthy living and staying fit.

Murtuza Arsiwala, Head—Wellness, Aditya Birla Wellness Pvt Ltd, said, “The tie-up with Fitternity has helped us expand our reach of fitness centres across the country exponentially. Our customers can access fitness centres anywhere and on-the-go. This will certainly enhance our customer experience in simpler and quicker manner. With their advanced technological solutions, customers can now avail their cashback with all our fitness networks seamlessly.”

Jayam Vora, Co-Founder, Fitternity India, said, “We believe that preventive healthcare is going to take centre stage in the lives of urban Indians over the next two to three years. We are geared up to positively impact the ABWPL ecosystem through technology and our network of 10,000 controlled and partnered gyms and studios to enhance health and wellness for millions of Indians in the near future.”