Express Healthcare

Apollo Hospitals Group launches Apollo ProHealth

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The comprehensive health programme, powered by pHRA, will be enabled by artificial intelligence

Apollo Hospitals Group has launched Apollo ProHealth Program – proactive Health Management programme. Apollo ProHealth will be a first-of-its-kind, comprehensive health programme, powered by pHRA (personalised Health Risk Assessment), enabled by artificial intelligence.

The programme is curated and conceptualised by Apollo’s experts and innovators in preventive healthcare, on the experience and learning of over 20 million health checks conducted by Apollo. ProHealth empowers individuals and businesses with actionable health analytics, to know and eradicate health risks, and, lead healthier and happier lives. The programme brings technology and human elements together by providing a personal health mentor to guide each individual to stay focussed on health track and gain better health and lasting happiness.

Apollo ProHealth has been launched in Chennai and Hyderabad and plans are in place to cover all the metro cities by subsequently. Apollo ProHealth will be launched and available across the Apollo ecosystem by the end of the year.

Speaking on the occasion, Dr Prathap C Reddy, Chairman, Apollo Hospitals Group said, “We all are focussed on cure not care. I want people to focus on the care in healthcare. An economy like ours, which is both ambitious and aggressive, needs healthy citizens to realise its true potential. This is not possible with the growing menace of lifestyle diseases or NCDs. Cancer, diabetes, strokes, obesity, smoking are increasingly impacting our capability, which in turn impacts our productivity and economic growth. Apollo ProHealth is an innovative giant step towards changing the way we treat our health. A true healer heals before there is a need to heal.”

Preetha Reddy, Vice Chairperson, Apollo Hospitals Group said, “NCDs pose the greatest healthcare challenge. Apollo ProHealth is designed on the three principles of predict, prevent and overcome to ensure tangible, measurable changes in the lives of people. The use of AI to assess risk is backed by learning gained from over 20 million health checks and the programme will transform the concept of preventive healthcare in the country. With the AI-enabled personalised Health Risk Assessment (pHRA), health mentor and appropriate clinical and lifestyle interventions every individual is guided at every step on to the pathway towards healthy living.”

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