Columbia Pacific Communities launches campaign encouraging senior citizens to take third dose of COVID vaccine

The campaign has been conceptualised against the backdrop of the receding third COVID wave and the new vaccination drive for the third dose

Columbia Pacific Communities has launched an awareness campaign, ‘#TakeThree’, to encourage seniors all over the country to take the third dose of the COVID vaccine and stay protected against the virus.

The campaign has been conceptualised against the backdrop of the receding third COVID wave and the new vaccination drive for the third dose for frontline workers and senior citizens, which began on January 10, 2022.

The campaign is an extension to the Community Beats Uncertainty initiative launched in 2020 to create awareness about the importance of communities during unprecedented times such as the ongoing pandemic amongst many others.

In May last year, their campaign #ReachOut, in association with Fortis Department of Mental Health, urged senior citizens to reach out for mental health support to navigate the stress and panic induced by the pandemic.