DIA is AI-powered product specialist aims to revolutionise healthcare marketing
CORE Diagnostics has announced the introduction of “DIA”,-the first-ever AI-powered product specialist in the country. DIA is AI-powered product specialist aims to revolutionise healthcare marketing.
DIA is a virtual expert armed with a knowledge base of CORE Diagnostics’ test portfolio. It will provide insights into:
- New test launches
- Detailed test explanations
- Sample collection requirements
- Test necessity and rationale
- Innovative test highlights
Dinesh Chauhan, CEO, CORE Diagnostics said, “DIA is not just a marketing tool, DIA is a game-changer for the entire diagnostics industry – a bridge to deeper understanding and informed communication. By democratising access to clear test information and access to knowledge and facilitating effective conversations between healthcare professionals and patients by fostering personalised healthcare through informed decision-making, DIA represents a revolutionary step towards a future where patients and healthcare professionals are empowered to navigate the complex world of diagnostics with confidence.”
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