Cupid broadens distribution network for Rapid IVD Kits in India

Cupid announce the commencement of its venture into the Indian market through the introduction of its Rapid In Vitro Diagnostic (IVD) kits distribution network.

Cupid has initiated the distribution of its IVD kits in various states across India, including Maharashtra, Goa, Gujarat, Rajasthan, Jammu and Kashmir, and Madhya Pradesh. The company is targeting a nationwide presence by the end of the fiscal year and has already established a strong sales team for this purpose.

Cupid’s current array of IVD products comprises 13 distinct kits, marketed under the brand names “Cupikit” and “Cupisure”. They have exported IVD kits to nations like Tanzania, Liberia, Ghana, the Philippines, and Nepal. Additionally, the company is currently in the process of product registration in Cameroon, Myanmar, Bhutan, Mozambique, Nigeria, Ethiopia, Zambia, and Sierra Leone. The present export orders total approximately INR 1.25 crore.