Early detection and inclusive treatment can save lives: Experts at National Breast Cancer Action Day Summit

The Summit, which was organised by the Integrated Health & Wellbeing Council and supported by Novartis, engaged with stakeholders from a multitude of verticals for a comprehensive overview of breast cancer landscape in the country

The experts at the National Breast Cancer Action Day Summit emphasised on awareness on risk factors and early detection along with affordable and accessible treatment opportunities while deliberating on the various facets of breast cancer in India.

While taking part in the discussion, Dr Ashok Kumar Vaid, Chairman, Medical and Haemato Oncology, Cancer Institute Medanta observed, “We need a robust infrastructure that can cater to the growing needs of the population with a focus on early screening as that is a game changer when it comes to bringing down the mortality rate in the county.”

The Summit, which was organised by the Integrated Health & Wellbeing Council and supported by Novartis, engaged with stakeholders from a multitude of verticals for a comprehensive overview of breast cancer landscape in the country and advancing therapies and innovations in breast cancer management.

On the occasion, Amitabh Dube, Country President, Novartis observed, “At Novartis we aim to tackle cancer with bold science, collaboration, and a passion for transforming patient care. We look to adopt a collaborative approach, involving various stakeholders such as governments, healthcare professionals, non – governmental organisations, community support groups and most importantly, the public. We believe it is imperative for individuals to embrace healthy behaviours for their own well-being. Our aim is to move beyond awareness and encourage all stakeholders to take action.”

In India breast cancer is the most prevalent form of cancer among women worldwide. In India, it has transitioned from being the fourth most common cancer in the 1990s to now being the number one cancer. The International Breast Cancer Awareness Month, is observed in October each year and is dedicated to raising awareness about breast cancer, a disease that affects approximately 2.3 million women worldwide.

Dr Shona Nag Director of Oncology, Senior Consultant-Medical Oncologist, Sahyadri Hospital, Pune highlighted the significance of early detection and further added, “Antibodies and targeted therapies is a welcome change and we are hopeful that precision medicine is sure to bring positive results however we need to catch them young as far as awareness is concerned and overcome taboos related to breast health in the country.”

The international theme this year for Breast Cancer Awareness Month focusses on “Thrive365,” which embodies the idea of viewing breast cancer not as an unbeatable adversary, but as a challenge that can be conquered through awareness, education, and support. Its importance goes beyond simply raising awareness; it focuses on building a sense of community, promoting regular screenings, and celebrating the strength of survivors.

Speaking on the occasion, Kamal Narayan, CEO IHW Council said, “The National Breast Cancer Action Day on October 21 aims to inspire individuals to adopt a simple, home-based breast cancer screening routine and change negative perceptions surrounding the disease. It also serves as a reminder to policymakers and healthcare providers to enhance early detection and effective treatment infrastructure. Additionally, addressing the social stigma associated with breast cancer is essential, as it not only hinders early diagnosis but also women’s willingness to seek treatment for symptoms.”