Astha Puri, AI Specialist and Healthcare Innovator highlights that a growing focus on women’s health within AI, catalysed by the leadership of women in AI, is reaping positive outcomes for patients and practitioners alike
The realm of Artificial Intelligence (AI) in healthcare is rapidly evolving, holding promises of early diagnoses, personalised treatment plans, and improved health outcomes. Yet, as technology becomes more integrated into patient care, the importance of an ethical framework rooted in empathy becomes more apparent. Within this transformative space, women are making an indelible mark, pioneering projects that intertwine human-centered values with cutting-edge technology. In particular, they’re ensuring that women’s health issues, often marginalised in mainstream medical research, gain visibility and dedicated focus.
A growing focus on women’s health within AI, catalysed by the leadership of women in AI, is reaping positive outcomes for patients and practitioners alike. One standout example of this transformative work is a new initiative in collaboration with the Indian Fertility Society (IFS), a national mission aimed at integrating counseling services within every In Vitro Fertilization (IVF) center across India. This effort, led predominantly by women in healthcare and AI, represents a groundbreaking shift toward compassionate, patient-centered care that leverages AI without losing sight of the human element.
The role of women in leading ethical AI in healthcare
The intersection of empathy and AI in healthcare is not an inevitable outcome of the technology itself; rather, it’s largely influenced by the people designing and deploying these systems. Historically, the field of AI has been male-dominated, and women’s health needs were often sidelined as a result. However, as more women enter and lead AI initiatives, they’re advocating for applications that address crucial health issues affecting women.
Female leaders in AI are especially attuned to the unique healthcare needs of women, driving innovations that fill long-standing gaps in clinical care. These professionals recognise that healthcare issues affecting women often intersect with personal and societal factors—particularly in countries like India, where cultural and social expectations around fertility and reproductive health can add layers of complexity to medical treatments.
By championing ethical AI, women leaders are steering the field toward solutions that consider these factors. In doing so, they’re not only advancing technological boundaries but also fostering an environment where patients’ emotional and psychological needs are recognized and addressed alongside their physical health.
Advancing women’s health through AI: From marginalisation to mainstream
AI’s ability to analyse vast amounts of data at unprecedented speeds is helping to bring women’s health issues, such as fertility, mental health, and reproductive disorders, into the mainstream. Female AI leaders are particularly focused on building algorithms and systems that are inclusive and sensitive to the unique healthcare challenges women face. For example, AI is being used to identify patterns in conditions like polycystic ovary syndrome (PCOS) and endometriosis—conditions that have historically received limited attention and funding despite affecting millions of women worldwide.
In fertility and reproductive health, AI is transforming how data is collected and utilised to support women throughout their reproductive journeys. Fertility-related AI solutions, like predictive models for IVF success rates, are designed with a data-driven approach, taking into account age, hormone levels, and other variables. However, by integrating a human-centered lens, female-led AI projects ensure these tools go beyond mere numbers. They aim to offer empathetic insights that resonate with patients and clinicians alike, recognising the deeply personal nature of fertility treatment.
The Indian fertility society mission: Counseling in every IVF clinic
The national mission initiated by the Indian Fertility Society to integrate counseling services into IVF centers across India exemplifies this ethos. Infertility can be an emotionally tumultuous journey, and while AI has made significant strides in enhancing the efficacy of IVF treatments, the absence of emotional support has often left patients feeling isolated and overwhelmed. This is where the mission of the IFS, with strong support from women in AI and healthcare, is breaking new ground.
By embedding counseling services within IVF clinics, the initiative addresses the mental and emotional dimensions of infertility, which are often overlooked in purely medical treatments. AI can further support this counseling aspect by analysing patient data to customise support based on individual psychological needs, helping clinicians and counselors provide targeted, empathetic care. Moreover, AI-driven tools can help counselors identify when patients may be experiencing heightened anxiety or depression, enabling timely interventions.
This mission also includes AI-based systems that maintain patient confidentiality, prioritise data security, and safeguard personal health information. Such ethical considerations are particularly crucial in a country like India, where social stigmas around infertility persist. Female leaders in AI have been instrumental in ensuring these ethical dimensions are woven into the fabric of AI solutions used within the initiative, combining technical excellence with a compassionate approach.
Empathy and ethical AI: A vision for the future of healthcare
Empathy is increasingly recognised as a core component of ethical AI, especially in healthcare. The approach taken by women leading AI projects in this field embodies what it means to balance technological advancement with ethical responsibility. These leaders understand that while AI can enhance diagnostic accuracy and streamline care, it must not come at the expense of human connection.
For patients, particularly those undergoing fertility treatments, having access to counseling services within the clinic provides a holistic support system. It also sends a powerful message that mental health and emotional well-being are intrinsic to the fertility journey, not peripheral concerns. This approach aligns with the broader ethical principles of AI, where fairness, transparency, and inclusivity are paramount.
The leadership of women in AI is essential in driving forward this empathetic vision. Female-led teams are often more diverse, bringing a range of perspectives that better reflect the diversity of patients themselves. By prioritising inclusivity in AI development, these leaders are ensuring that AI-driven healthcare solutions are more equitable and attuned to the needs of all, rather than a select few.
Conclusion: Women leading change in AI-driven healthcare
As AI becomes a fixture in healthcare, the integration of ethical considerations is crucial to its success and sustainability. Women in AI are pioneering this shift, championing ethical frameworks that emphasise empathy, inclusivity, and patient-centered care. Initiatives like the Indian Fertility Society’s mission to offer counseling services in IVF clinics serve as inspiring examples of how technology and compassion can coexist, creating a future of healthcare where patients feel truly supported.
The presence of women in AI is making an undeniable difference in the healthcare landscape, particularly for women’s health issues. By combining empathy with algorithms, these leaders are proving that AI can be not only a tool for clinical advancement but also a force for good—a means to address deeply personal and often underrepresented healthcare needs. As more women take the helm in AI, we can expect to see a healthcare ecosystem that is both technologically sophisticated and deeply human-centered, offering not only better outcomes but also a more compassionate patient experience.