The campaign highlights Fujifilm’s long-standing relationship with Indian consumers, brand’s constant focus towards revealing new technologies while cementing its position as market disruptor
Fujifilm India, recently announced the launch of its latest brand campaign for its globally proclaimed ‘Never Stop’ in India. The digital film focusses on communicating the company’s diverse array of business operations as well as its corporate mindset committed to take on new challenges with best-in-class technologies in different sectors.
The new film titled, ‘Never Stop’ highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. It illustrates the company’s commitment to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials and imaging solutions.
With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.
The new digital film is a reflection of how the brand mirrors its values and convictions through the concept of Never Stop. It revolves around an endearing old Indian couple visiting the hospital for wife’s health check-up. The story unfolds by highlighting how the granddaughter tries to cheer her grandmother by capturing the moment with instax and further makes her grandfather smile by showing him the instant film of his happy wife. As the lady is taken for various check-ups, the video highlights Fujifilm’s Advanced Diagnostic Imaging System that comes with top-notch technologies. The film beautifully captures the raw emotions of the family as the doctor examines the reports of the patient and delivers the happy news of a normal report. The film ends with a content family returning home where the grandson captures the happy moment in his Fujifilm digital camera.
Commenting on the launch, Haruto Iwata, Managing Director, Fujifilm India said, “With our ‘Never Stop’ brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products and services. The digital film has been designed in line with our belief and showcases our transition from a company focussed on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issue.”
Sanjib Dey of Hammer Communications adds, “In line with Fujifilm’s global ‘Never Stop’ campaign, we wanted to shed light on the Brand’s: “imaging expertise, unwavering innovation drive and an inspirational urge to solve social challenges” in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”
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