IAMAI releases Self-Guiding Code of Conduct for new-age models in surgical care

The Internet And Mobile Association of India (IAMAI) released a Self-Guiding Code of Conduct (SGCC) for new-age models in surgical care today in the presence of Dr K Madan Gopal, Senior Consultant (Health), NITI Aayog. The Code of Conduct aims to guide all new-age models to serve their communities and patients in the best possible manner, as per a statement released by IAMAI.

The statement notified that the Code of Conduct will ensure complete transparency, offer access to cutting-edge technology for surgeries, post-surgical care, last-mile connectivity, and create a comprehensive patient-centric ecosystem.

Regarding the SGCC, Dr Gopal, said in the statement, “Establishing the Code of Conduct for leading healthcare companies will ensure that access to quality healthcare reaches every patient. The Code of Conduct is backed by strong tech support, and I am hopeful that the new-age models can transform clinical interventions to make India’s healthcare more inclusive.”

The key components of the Code of Conduct include responsible communication, care coordinators for safe and effective care, relationship with healthcare professionals and partner hospitals, insurance and billings, and customer grievances. All members need to voluntarily commit to the above-mentioned elements, said the statement.

Adding to it, Dr Alexander Kuruvilla, Co-Chair, IAMAI HealthTech Committee, and Chief Healthcare Strategy Officer, Practo, also said, “As partners in the healthcare industry, we have a huge responsibility on our shoulders, i.e. to serve, and it is imperative that we live up to this with utmost adherence. With that in mind, the IAMAI Self-Guiding Code of Conduct (SGCC) is a step in the right direction. It will ensure that digital healthcare companies set themselves to the highest professional standards, thereby, ensuring that quality of care is never compromised. Self-regulation is the first step towards creating a lasting impact and truly transforming healthcare in the country.”

Dr Vaibhav Kapoor, Chair, IAMAI Sub Committee on New-Age Model in Surgical Care, and Co-Founder, Pristyn Care said, “………… These voluntary guidelines are designed to build a truly patient-centric, universal healthcare ecosystem in India, wherein new-age care providers comply with the highest professional standards to deliver enhanced clinical outcomes at affordable cost.”