IMA and Kent RO join hands to educate masses on preventing water borne diseases

Initiate various educational activities under the IMA Swachh Bharat Swasth Bharat Program

Realising the need to raise urgent awareness nationally about the prevention of water borne diseases with a focus on safe water consumption, the Indian Medical Association and Kent RO group announced a partnership under the ‘IMA Swachh Bharat Swasth Bharat’ campaign.

Addressing a press conference, Dr A Marthanda Pillai, National President and Dr KK Aggarwal Honorary Secretary General of the Indian Medical Association in a joint statement said, “The Indian Constitution under Article 47 makes it one of the primary duties of the State to provide clean and safe drinking water to it’s citizens. Yet three lakh children in India die due to diarrheal diseases every year before the age of three, a condition that is completely preventable by the elimination of unsafe drinking water. Through our association with Kent RO, we aim to reduce the number of deaths caused by water borne diseases through mass awareness drives and educational initiatives.”

Speaking about the partnership with IMA, Mahesh Gupta, Chairman and Managing Director, Kent RO Systems said, “We are pleased to get associated with the IMA Swacch Bharat, Swasth Bharat program aimed at ensuring availability of clean and healthy drinking water across the country. It is a mission that is extremely close to our hearts and we at Kent understand the intrinsic relationship between access to clean and safe drinking water and a healthy India. We hope that through this partnership we will be able to raise awareness about the issue and make a difference in the society.”

The Indian Medical Association announced that they will be adopting a model slum area in Delhi NCR where a community RO plant will be placed for a period of six months to study its impact in the reduction of water borne diseases.