Under this year’s theme of ‘Kidney Health For All’, ISN along with AstraZeneca aims to generate large scale awareness and educate people about ways to improve kidney health
This World Kidney Day, Indian Society of Nephrology (ISN) and AstraZeneca has announced a multi-year partnership to create public awareness about kidney care and related health disorders, build education at primary care physician level on early diagnosis, prompt management and aid nationwide screening for at risk patients and general public to promote timely detection and holistic management.
Under this year’s theme of ‘Kidney Health For All’, ISN along with AstraZeneca aims to generate large scale awareness and educate people about ways to improve kidney health. As a part of this partnership, AstraZeneca under close guidance from ISN will facilitate ‘Project SEARCH’-a mass screening program for early diagnosis of CKD in diabetic or hypertensive patients who are at high risk of kidney damage. This campaign will be conducted at over 2000 physician clinics over a period of one month at multiple locations across the country and is expected to reach out to 2.4 lac patients. The society has nominated top nephrologists of the country as regional coordinators to provide the requisite scientific support and mentorship to participating physicians
ISN will also spearhead the analysis of the collected data that can be used to change the practice and influence policy makers.
Dr A K Bhalla, President-Indian Society of Nephrology and Chairman, Department of Nephrology, Sir Gangaram Hospital said “As per the India Chronic Kidney Disease registry results that were published recently by our group, there is a 38 per cent increase in the proportion of deaths attributable to kidney failure between 2001–03 and 2010–13. This alarming statistic shows that there is a gap in the awareness, early identification and management of the disease. The Indian Society of Nephrology has been constantly working towards increasing the awareness levels among the general public about kidney related diseases as well as providing support to physicians through trainings and diagnostic support. And we feel that this partnership with AstraZeneca will enhance our efforts towards better kidney care in India”.
This partnership will also focus upon undertaking certificate programs by country’s top 30 nephrologists for about 1000 primary care physicians through three interactive modules. These will point towards deep education on key signs for early diagnosis, awareness and management strategies and relevant point of interventions.
Speaking on this occasion, Dr Anil Kukreja, VP- Regulatory and Medical Affairs, AstraZeneca India, said “Chronic Kidney Disease in simple terms means that kidney do not work at their full capacity which if ignored can lead to renal complications and sometimes failure. Our partnership with ISN is a firm step towards collaboratively reducing CKD related mortality and morbidity rate through patient & HCP education and improving kidney health for all. Under the aegis of ISN, we will be able to impart right education amongst public so that they understand that early detection is really crucial to slow down progression to improve long term health outcomes”.
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