Innoviti to enable card payments acceptance at Columbia Asia Hospitals

Move designed to streamline card payment acceptance and enhance patient experience

Innoviti Payment Solutions and Columbia Asia Hospitals announced a tie-up whereby Innoviti will now enable card payments acceptance across all their hospitals in India. Columbia Asia is an international healthcare group operating a chain of modern hospitals across Asia. It is one of the first healthcare companies to enter India through 100 per cent Foreign Direct Investment (FDI) route.

Under this arrangement, Innoviti will implement its award-winning uniPAY NEXT integrated payments platform to facilitate both normal card payments acceptance as well as flexible EMI card payment options to all their 11 medical facilities across the India. Additionally, uniPAY NEXT will help Columbia Asia facilitate faster card payment transactions and prevention of double debits while providing unparalleled customer insights from card transactions data and MIS analytics to help drive-targeted healthcare campaigns. The solution will streamline operations by automating reconciliation, settlement with banks and reporting thereby significantly enhancing their cashier productivity.

Extending its service to Columbia Asia Hospitals, Rajeev Agrawal, MD and CEO, Innoviti said, “Our association with one of leading healthcare chains in India is to build a comprehensive and convenient cashless payment infrastructure to help the patients, and abide by Union Government’s cashless drive in the health sector.” He further added, “We aim to provide seamless and reliable payment solutions processing, with our uniPAY NEXT platform, to help the healthcare chain to offer a significantly enhanced checkout experience to all its customers while streamlining their operational costs.”

“We strive to make our services flexible and user-friendly for our customers. Our association with Innoviti, will enable us to make payment options easier and the process hassle-free for our patients,” said Jagannath MS, CFO and Director – Finance, Columbia Asia Hospitals. “In keeping with the Government’s push towards digital payments, we are committed towards bringing the advantages of cashless payments to our patients and their caregivers,” he further added.