Ketto.org launches ‘DearDoctor’ campaign to thank doctors for their efforts during COVID-19 pandemic

With an intent to highlight their fearless, relentless and tireless efforts, the video manifests the risks and struggles of a doctor’s life during the pandemic

To mark the National Doctor’s Day, crowdfunding platform Ketto.org has launched ‘#DearDoctor’ social media ad campaign to commemorate doctors for their dedication, compassion, selfless service and sacrifices.

With an intent to highlight their fearless, relentless and tireless efforts, the video manifests the risks and struggles of a doctor’s life during the pandemic. As they continue to stay away from home to fight the virus jeopardising their lives, Ketto’s #DearDoctor campaign presents an opportunity to share a heartfelt note of thanks to healthline workers.

Commenting on the campaign, Varun Sheth, CEO and Co-founder, Ketto.org, said, “The campaign is a tribute to all our healthcare workers who play a significant role in our lives. Doctors across the country are fighting hard to beat the virus and save the maximum lives possible. Due to the rising COVID cases, our healthcare workers are overburdened with work by putting their life on the line. Working in the COVID hotspot zone, one can only imagine the psychological burden that they have to face. With the launch of Ketto’s #DearDoctor campaign, we wish to express our gratitude to the doctors for their selfless service, sacrifice and devotion to humanity.”

On Doctors’ Day, leading physicians from across the country will join Ketto’s #DearDoctor campaign to read the thank you messages from the people.