Luke Coutinho and Narendra Firodia launch ‘You Care Lifestyle’ with Pink Tiger verification stamp
New independent platform aims to enhance transparency in India’s health and wellness industry
Renowned wellness expert Luke Coutinho and entrepreneur Narendra Firodia have launched You Care Lifestyle, an independent verification and authentication platform for the health and wellness sector in India. The platform, introduced through the Pink Tiger verification stamp, is backed by a combined investment commitment of up to USD 1 million from the co-founders.
The initial funding will be used to expand the company’s offerings, onboard multiple brands, and strengthen verification processes through rigorous third-party testing. The company plans to onboard 450 products across various brands within the next year.
The Pink Tiger stamp is an independent verification mark that conducts third-party lab tests on products to assess ingredient quality. These tests are carried out multiple times a year on random batch samples to maintain reliability in product verification. As part of this initiative, You Care Lifestyle has also introduced a new logo, reflecting the company’s focus on wisdom, self-actualisation, unity, stability, and continuous improvement.
Luke Coutinho, Founder, You Care Lifestyle, stated, “With this initiative and the Pink Tiger Stamp, we aim to bridge this gap—empowering consumers to access authentic, high-quality food while inspiring brands to uphold the highest levels of transparency and accountability. Our mission is to foster trust, build awareness, and create a healthier society.”
Abidali Dantrelia, Chief Executive Officer, You Care Lifestyle, will lead the platform’s strategic direction, bringing 18 years of experience in health tech and business growth. Mugdha Parolia, Chief Strategy Officer, You Care Lifestyle, will focus on ethical practices, brand recognition, and consumer trust while expanding the platform’s offerings.
The launch of You Care Lifestyle aims to establish a third-party verification system that addresses mislabelling and misinformation in the health and wellness sector. The initiative seeks to enable brands to prioritise product integrity while empowering consumers to make informed purchasing decisions.
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